As the industrial economic heritage transforms, there is a strong push from key industry bodies and government policymakers for support and growth in innovation and entrepreneurial skills within the next generation. The Upstart Challenge aims to raise awareness of the importance of entrepreneurship for young people and the validity of business start-up as a career option and to provide participants with real world entrepreneurial experience and activities to build resilience and optimism in the future. This is a program that truly reflects the ‘21st Century Smart City’ and a place where jobs of the future are created and nurtured.

One of our core objectives is to create a connected community of students, educators, business and industry and the wider community.

Join our mentoring team to share your passion for innovation and entrepreneurship and business expertise.

Be part of our growing network of Sponsors supporting us to provide meaningful experiences and build connections for our future global entrepreneurs and job creators.

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